Your website is more than just a marketing tool; it's your best salesperson. And wherever that salesperson is, they need to be able to easily and intuitively interact with your customers and prospects. Your company's mobile site needs to work on the widest range of mobile devices and be simplified without compromising its objectives. Clearly defining those objectives from the beginning with a mind to the future will ensure that your investment holds value as technology changes.
SMS researches your target audience using analytics to determine what devices they prefer, what their patterns for usage are, and what core content they respond to. When content is defined, we'll develop a stacking strategy that displays the most important information up top. Everything will be tested in-process, from limited-layer navigation, to location awareness features, to the design's tax on battery life. And then we'll test it again.
Great mobile website design means accepting and embracing the inherent limitations of mobile devices, and knowing which functionality works best on your desktop and in your hand. Mobile technology is always changing, and SMS mobile website designers anticipate those changes so that your company's mobile website sells your company and its messages far into the future.
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