Websites, the Internet, and Selling

”The Internet has rapidly and permanently changed the way potential prospects and customers qualify both vendors and products.
It has reversed the selling action from one driven by the marketer to one driven by prospects and customer needs.”

Having a website is much like having a store.  Your company website is the place where prospects and customers alike visit, wander around, check out the service and the merchandise and then decide where to place their business. They frequently do not wish to be contacted and sold, and may even resent it.  So, marketing and selling in today’s marketplaces has made storekeepers of us all.  Your store windows are your home page, your navigation are the guides that prospects and customers need to quickly find what they are looking for, and your content copy and attractiveness is your company’s silent sales effort.  It’s a new world, and all of us need to pay more attention than ever to how our markets want to purchase, and then make it easy for them.

 At SMS we put the selling into the telling that makes your website rank high with the most popular search engines, and our SMS Search Engine Optimization (SEO) programs make sure they stay productive. Our array of SMS proprietary website products like: TransPro™, our website translation program; ShoPlace™ Virtual trade Show Booth; PowrPac™ Online Combo Ads; and even the SMS SocialConnect™ Program that puts your company on select social networks save money and gets results.

Complete SMS web services, including website design and creation, hosting, database integration, site performance analysis, e-commerce, and upgrading and updating, along with site maintenance are all performed at the SMS Media Center, a work center dedicated to the electronic arts and visual media. Visual techniques and animation are fast growing website additions, and we do it all in-house at the SMS Media Center.

“Keeping your website at the forefront of web marketing techniques is an important, ever changing job.  It is a serious and necessary job that we take very seriously and provide all the resources necessary to keep you site ahead of the technology and the competition.”