WEB SERVICES

Creation
A basic starter web site on the SMS Server consists of any necessary graphic elements, product sales and marketing messages, and illustrations for up to six pages (a page is loosely defined as an 8-1/2 x 11" document). SMS can integrate animated sequences, Flash design, JavaScript, e-commerce, video on-line, product catalogs, or virtual reality to make your site dynamic, informative, and easily understood by the user.

Upgrading/Renovating
All design functions are performed in-house so that all client graphics and other identity elements are consistent throughout the entire marketing mix. Since all SMS graphics and textures are created and stored in digital mode, site enhancement or expansion is extremely simple and cost effective. Utilizing existing files, additional interactive pages and changes can be quickly formatted and produced very economically.

Hosting
The Server is the actual equipment and access lines that put you "on-line". Unlike many other providers, who only broker server activities, SMS owned and operated server equipment utilizes rapid transmission T1 lines. SMS services include visitor registration, questionnaires, click through rates, site search engines, and on-line databases.

Once your web site is created, steps must be taken to ensure that it is seen and used by its intended audience, thereby securing your company a strong, on-line presence. Engine registration and re-registration, listings on trade web sites, placing ad banners, exchanging links with trade organizations, web reviews in trade magazines, and placing your web site address on all promotional materials are some examples of how to establish and create a strong internet presence.

E-Commerce
Because every company has different needs and ways of doing things, custom tailored e-commerce solutions are necessary to facilitate selling products on-line without having to plug your data into someone else's systems and designs. SMS will integrate your current graphics and overall site design with shopping cart systems that are easily navigated, searchable, and flexible, complete with payment solutions that include real-time credit card processing. SMS e-commerce solutions consider your needs first for custom tailored solutions.

Database Integration
By using dynamic page generation and integrating databases into the web site, the web site becomes extremely flexible and powerful. Information can be custom tailored to the users' needs without having to rewrite HTML pages. Some of the many uses of database integration and dynamic page generation are: lead tracking systems, current and searchable trade show schedules, on-line quote systems, shopping cart systems, and product searches.

Site Performance Analysis
SMS web server provides you with real time statistical analysis of visitor traffic and performance such as which areas of your site are the most popular, where the visitor was before coming to your site, and other useful marketing information. Included in your hosting contract is standard analysis with real time reporting. Also available is in-depth analysis, which provides user session tracking, amount of time the user spent on your site, and demographic information.

Site Maintenance
SMS provides all web services to their clients and assumes total responsibility for supplying content, designing, monitoring, and updating all web sites and/or pages. In that way, SMS provides a unique marketing continuity and perspective on activities and can easily and cost effectively update as needed. As the balance between supply and demand shifts, web activities increase, decrease, or remain the same accordingly. SMS is dedicated to helping clients choose web activities that minimize waste and are reasonable and cost effective.

E-Mail Services/Mailings
Coordinating e-mail and sales/service link with advertising, direct mail, and other marketing activities is very important. SMS can also provide direct e-mail fulfillment response services in those instances where a client either doesn't have e-mail capability or doesn't wish to service these quick response situations directly. SMS provides two e-mail options - Virtual e-mail which allows your mail to be sent to your company address and then forwarded to an existing address or Real e-mail which allows you to use the SMS e-mail server for sending and receiving mail.