Maximizing Trade Show Response

“Trade shows are among the most expensive promotional efforts, and getting the most out of that budget expense requires good planning, booth discipline, and newly available techniques and products.”

Trade shows offer unparalleled opportunities to see markets and competitors at work. Good planning, attractive booth graphics, and coordinated coverage by trained personnel can make an expensive venture into a profitable one, and newly available technology can help reach the many thousands of prospects who do not attend the show.

Trade shows offer an excellent opportunity to meet media people who can give your products coverage throughout the year. Distributing professionally prepared press kits can pay dividends, and staged press conferences increase company visibility were it counts…in the media marketplace. SMS long associations with media representatives and editors can make important differences.

Placing an economical SMS ShoPlace™ near-virtual, trade show booth on the company web site can offer budget-stretching benefits such as longer exposure to market, prospect reach beyond show attendees, and even Internet-level presence at shows not physically attended! 

“SMS knows the difference between what trade shows claim and what they actually do, and this experience-based knowledge can make a difference in both expenditures and results.”