DIRECT MAIL


"Direct Mail is an underused marketing/sales tool that can effectively sell
products and services for a very low investment."

Copywriting
Good technical copywriting requires the ability to grasp and organize essential elements and reduce them to simple, clear concepts that are easily understood by the prospective purchaser. The prospect should not be bombarded by self-aggrandizing statements that are structured to show how bright or clever the company and its engineers are. The technology, product, or service must be described in the benefits in such a way that the prospects get an answer to the unspoken question, "What's in it for me?"

Design
Form should follow function and relate graphically to other corporate literature. Having a "family" or "corporate" look to each piece of literature gives cohesiveness to the products and imparts a sense of corporate organization to prospects. Another important reason SMS designers follow a graphic theme is to reduce the cost of production by keeping designing time to a minimum once a suitable "look" has been achieved.

Often the corporate look can also be reflected in booth graphics and space advertising to relate the fulfillment pieces to the inquiry generating media once it is in the hands of the prospect. SMS personnel are familiar with postal design restrictions and design pieces that are not only graphically inviting and money saving but also postal friendly.

Mail List Sourcing
SMS personnel monitor most Technology/Industrial Marketing trade journals and the availability of their lists. Key job title/industry selects could mean the difference between reaching your target audience or missing the mark.

Complete Mail House Services
The sale doesn't start until your prospect gets your literature. Experienced staff in SMS' fulfillment facility quickly process your mailing, and our Southern New Jersey location makes our rates and services a bargain compared to prevailing costs in most metropolitan areas.

Result Analysis
There are a variety of tracking mechanisms to qualify/quantify responses. By tracking respondents, SMS can evaluate the effectiveness of the mailing piece or the mailing list. All undeliverable addresses are sent back to the original list vendor for cleanup and credit to reduce client costs.