Additional Markets Served

“Basic marketing techniques that have been proven in the crucibles of commerce know no boundaries, and they function as well in consumer markets as in industrial, or high technology in the same sense that one does not need a new chain saw to fell different trees…often, only the market size is remarkably different. The customers are remarkably the same.”

As “man does not live by bread alone,” so also do marketing firms like SMS gain experience in markets other than those for whom the firm was originally founded, and that has certainly been the case at SMS. Often, over the years we have been asked by existing clients–or others who have seen our work–to assist in marketing products and services in segments of the vast Consumer arena, Publishing, Personal Service, Food Service, and many other miscellaneous markets. The results have been both rewarding and enjoyable.

SMS welcomes the challenges of marketing, irrespective of the marketplaces. Differences serve to hone and develop skill sets and language more precisely as they are modified to meet new objectives within differing market environments. All are both learning and teaching experiences, and all are approached with the basic skills that have led us to successes in other marketplaces.

“Meeting the challenge of the new and different is something that should not be denied, for it is in those instances that we reach more deeply into the well of past experiences to forge new plans for future successes.”