Fresh from Our E-Newsletter: Green Marketing in the B2B World

Just by watching TV, you can see B2C marketers touting their "green-ness" for such products as hybrid cars, renewable energy research, compact fluorescent lightbulbs, and so forth. Consumers have been clamoring for green products, and companies are changing their marketing strategies to get their piece of the pie.

But what about the B2B world? Does "green" matter at a business meeting or trade show? From what we've found, the answer is clearly pointing to: YES. Take for instance these green marketing ventures taken by B2B companies:

	Eco-Systems recently developed the first "green" trade show exhibit to be built with environmentally sustainable products.
	General Electric is jumping on the opportunity to stand out as a green company in the B2B realm by supplying a rainwater recycling system and energy efficient turbines for the 2010 Olympics in Beijing and subsequently promoting their green endeavors.
	PNC Bank hopes to appeal to consumers and small businesses by building 43 "green" branches across the country, using environmentally-friendly building materials and techniques, which will help save money on energy costs and position the company positively in the minds of businesses that use their services.

Judging by these examples, it's clear that B2B companies have begun positioning themselves as being environmentally conscious. If it means improving your business AND helping the world, well, why not go green?