OUR ASSETS: TECHNOLOGY

Digital Art Room
Working on state-of-the-art computer platforms with sophisticated interactive software that facilitates the production of complex electronic documents, SMS graphic designers prepare digital files that can be exported via file transfer sites or disk directly to supplies using conventional film, direct-to-plate, or digital substrate printing. Powerful electronic art stations permit a wide variety of designs and large image manipulation that can be quickly viewed in full color on large screen monitors. Files are archived for future use, and a standing library of thousands of pieces of modifiable stock photography and art allow SMS graphic artists to create striking graphics while saving clients considerable time and money.

Video Studio
A complete video production studio exists for the use of SMS clients. Experienced SMS script writers and videographers produce outstanding videos for distribution on tape, CD-ROM, DVD, or streamed onto internet web sites. Video crews have traveled to Europe, South America, and crisscrossed the North American continent in the production of client videos. All footage is gathered, edited, and produced digitally to maintain highest visual quality.

Animation Lab
Many SMS clients have technical products whose functions are difficult to explain and difficult to comprehend. The SMS animation laboratory makes the obscure clear, and the complex simple. Animation can help explain natural phenomena like molecular, or polar, attraction or cellular biofeedback; or it can slow down an instantaneous action so that it can be understood. It can also model a situation and show a variety of reactions to different impulses. The list goes on, but the magic of animation helps sell products and tells how and why they work.

Web Facility
SMS web facilities are dedicated entirely to client web site support. Operating on fiber optic lines, SMS on-line and backup services efficiently house millions of bytes of important client information and make it available as needed worldwide. Web site creation and upgrading are the principal activities in this growing department, and digital files from the SMS art room, video facilities, animation lab, and client facilities find their way into the appropriate web sites in the quickest, most economical manner. Server software also provides valuable site visit statistics, and captured prospects addresses are routinely forwarded to field sales and management alike for quick analysis and follow-up. Advertisements that interact directly with client web sites allow rapid response or customized reaction. SMS created web sites include all kinds of sites from e-commerce sites to multinational sites, and everything in between, but the content is always marketing oriented with virtual trade show booths, unique scrollable graphics, monthly features, news releases, and more.

Fulfillment & Mailing
SMS can custom design a flexible fulfillment/mailing service that will meet your requirements and save your company time and money-and get the job done when you need it. SMS computers store your coded names and automatically check for duplicates. Literature is mailed usually in hours from reciept of inquiry.

Production Control
Experienced SMS production personnel check color proofs for color balance and "digital" proofs for fidelity to the original design and general accuracy. Frequently SMS representatives, and the design artist, visit the printer to check product going on and coming off the press, paper stock, binding, and general overall quality. Producing a well-designed piece is not an easy project, and it requires a staff that has experience in all phases of printing, photography, and graphic design.

Photo Studio
The SMS photo studio allows client products to be economically photographed using high end digital cameras. These photos are used for a variety of uses including publicity releases, brochure and catalog production, video stills, and web site graphics. This facility is another example of the SMS resources that save time and money for all clients.


P.O. Box 600, Minotola, NJ 08341 Phone: 856/697-1257 Fax: 856/697-9639 E-mail: info@smsmktg.com